What Is Fashion?


A fashion is a current trend in styles in dress, hairstyles or other aspects of personal appearance. It also refers to the popular style in clothing, footware and accessories. Fashion has been around since the beginning of human civilisation and it is a form of expression which allows people to show off their personality, tastes or social status. It is one of the strongest ways that culture can influence the world and it is constantly changing and evolving.

In modern times, fashion is a multi-billion dollar industry. There are many different types of clothing and each category can have several sub-categories which differ in fabric, fit or style. A minuscule number of designers produce innovative high-fashion apparel. Many fashion companies have their own manufacturing facilities while others rely on separately owned or contracted manufacturers to produce garments according to the fashion company’s specifications.

The fashion industry is a highly competitive and rapidly changing environment. Designers and buyers must continually anticipate consumer demand and forecast future trends in order to create new merchandise and maintain or increase market share. To do this, they study market research and consumer behaviour and analyze competition in the marketplace. They must also keep abreast of social and economic changes in their countries of origin and the international economy.

While some critics have argued that the ever-changing trends in fashion reflect the negative side of capitalism, other consumers enjoy the diversity that changing fashions can provide and see it as a way to express their own individuality.

Fashion is influenced by social, cultural and economic factors. It varies by region and is sometimes defined by a specific period of history. It can be a reflection of traditional values and customs or a rejection of them. It can also be a way to identify with a particular group or movement, such as the Hippie movement in the 1960s.

People follow fashion in order to impress others and fit in with the crowd. This is especially true of young women, who are often pressured to look fashionable. This can lead to an unhealthy lifestyle, which may include an obsession with dieting, over-spending on clothes and other materials and neglecting studies and family life.

Although fashion changes rapidly, some items remain in style for a long time. For example, it was once considered to be a sign of sophistication to wear a suit with a narrow belt and a full skirt. However, in recent years, suits with wide waists and short skirts have become fashionable. Other examples of styles that linger for a long time include the little black dress, the turtleneck and the trench coat.